Astro Wong's profile

DESHANGHUANG - BRAND DESIGN


· Phoenix city, a sense of ebullience.
Phoenix city is the ancient name of Shunde, China. As the carrier of the combination of Cantonese food culture and modern commerce, the project uses "New Cantonese" as the design concept to express the vitality of Cantonese culture.

Deshanghuang sites are mostly densely populated modern business districts, and the core population is aimed at office workers and young families between the ages of 25-40. In a strong modern atmosphere, De Shanghuang must think about his youthful discourse system and behavior. The survey found that the three major elements of young people's praise for food are good taste, beauty, and cultural characteristics. Among them, Cantonese restaurants with a "cultural sense" are always popular.

DESHANGHUANG - BRAND DESIGN
Published:

DESHANGHUANG - BRAND DESIGN

Published: