The Corporate States of America
Exercise in finding the most recognizable brands headquartered in each state and creating a state identity from them. It was challenging because some states have many familiar and iconic brands, whereas in other states I had to dig a little deeper to find local celebrated companies.
It was fun to "hack" each one, finding the right fonts and playing with elements to bring them to life. Some look great on their own and you can recognize the original brand immediately, whereas some are a bit harder to determine for someone who hasn't had any touchpoints with them.
PRESS
