When Microsoft briefed us for the CG product reveal for their upcoming Limited Edition Halo Infinite Xbox Series X console, they wanted to do something special to commemorate the brand that Halo players from other past 20 years know and love. By leaning into the gold paneling in on the console, we pitched a spot called "Golden Moments" in which a golden relief statue of the iconic Master Chief was melted down to forge the new console. With a wonderful Ripomatic, we worked with our CG partners at The Sequence Group to bring it all to life. For this project we also created for the product renders that were comped together in a striking end frame and key art.
Concept Boards
Key Art
Process
Product Render
Credits
Client Microsoft
Agency Ayzenberg Group
Creative Director Markus Walker
Creative Director Allen Bey
Key Art Hunger Lam
Product Renders Markus Walker
CG Partner The Sequence Group
Tools: Cinema 4D / Redshift / Maya / Arnold Render / Adobe Photoshop
