Sweet heart - Strawberry cider label｜甜心草莓氣泡酒

•

Packaging｜Sweet heart - Strawberry cider label design proposal
甜心草莓氣泡酒 · 標籤設計提案

雨愛的秘密延續在多愁善感的秋季 · 一段放縱的青春電幻物語，甜心草莓陪你chill歸暝。

甜心草莓為Drunk Brewing推出的草莓口味氣泡酒，在產品原料中使用純天然草莓原汁釀造，口感清爽並帶有清新水果香氣。
在本次的包裝設計中，我們以“甜心”一詞與原料水果草莓所代表的女性意象作為發想，提出以“少女”作為本次的設計主軸，從未熟的青澀情感、揮灑青春的叛逆不羈以及多愁善感的不確定性，展現少女在個性與情感上所展現的多重面貌；在印刷設計方面，我們將貼紙造型以不規則的柔軟型態呈現，並將同一口味的產品標籤以兩種版本的配色呈現，表達心靈個性上的多面性。

Sweet Heart Strawberry cider is Drunk Brewing's strawberry flavor sparkling wine, made with all natural strawberry juice, with a crisp, fruity aroma.

In the packaging design, we take the word "Sweet heart" and raw material to think with the female image, is proposed to design of the "Maiden" as the spindle, like the teenage years - the uncertainty of our rebellion and sentimental, show girls in multiple personality and emotional faces. In the aspect of printing design, we present the sticker shape in irregular soft form, and present the product label of the same taste in two versions of color matching, to express the multi-faceted nature of the soul personality.