SPAR International became an official sponsor of the European Athletics Championships. 

In order to promote the event, leverage their association and be relevant, I needed to find a connection to SPAR.  

"Healthy living through healthy eating" seemed an believable route so I came up with a useable proposition of 'choosing healthier' options.  And the emotional expression of that being "CHOOSE TO FEEL GOOD."  I chose bright, clean, happy colours to reinforce the idea of "feeling good."

The really cool thing about the execution is that any country that decides to run the promotion, can negotiate their own suppliers for it and use their standard supplier images. No special photography needed. The artwork comes with many different sizes of 'display blocks,' accommodating any size, height or width of product.