OX
Go for the flow
Wisefools tapped into the market of industrial innovation with a striking branding and activation.
United Pipeline Products is an established name in the field of stainless steel repair clamps and couplings. They claim this position again with their latest product development. The expertise and problem-solving mindset led to an innovative solution in the industrial world. A multi-deployable tool for both the repair and the linking of pipelines. A new product which Wisefools positioned firmly into the market.
The branding focuses on highlighting reliability and multifunctionality with a solid name and concept. OX is a powerful name referring to the strong and reliable beast of burden. Moreover, the characters have an extra meaning: the ‘O’ symbolizes the pipeline, the ‘X’ stands for connection.
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