Individua is a wedding veil atelier that creates bespoke pieces. The project strives to celebrate the uniqueness of each bride, offering designs and personalizations to fit different styles and personalities. Their mission is to help every bride feel just like themselves on their wedding day.
We built this brand with universality in mind. We created a fluid logo that embodies the movement of tulle, with a result that stands graceful without being overly feminine. To honor love, we chose several tones of red as the brand’s primary colors, and encapsulated it all through product photography.
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Branding / Naming / Packaging / Photography
