Project — Executive Nexus identity refresh
Client — Executive Nexus
Executive Nexus is a platform that connects the world’s best executives with private equity opportunities.
As a niche proposition, the platform only really matters for C-level executives and above. Keen to never be seen as white glove or velvet rope, EN is simply a platform that isn’t relevant for the vast majority of people, making it a network for the 0.025%.
We were tasked with creating a visual and tonal identity to better reflect EN’s ambition, and to create a connection with their users — those who are wealth rich, but time poor.
The agents of change — creating pivotal moments for individuals and businesses through curated connections.
The understanding of the audience being time poor yet brand savvy, led to a ‘premium functional ’ design aesthetic. Celebrating minimal use of colour and clean typography to drive home confident messaging, punctuated with abstracted CGI images using the deconstructed logomark, referencing the core pillars of the platform to bring to life the etherial world of PE.
The suite of CGI images were created as an abstracted reference the four pillars of Executive Nexus – Curated, Complete, Current and Efficient.