HAPPY BATH ‘HAVE A’ PRODUCT DETAIL PAGE COPYWRITING & DESIGN
have a scentful moment!
HAPPY BATH, a body care brand loved for its scent, is introducing a new line of "have a". HEAZ worked on an online detail page project, which includes planning, copywriting, and designing for “have a” body wash and hand cream.
The page that seems to introduce perfumes such as SCENT NOTE is placed at the top to express a magazine-like mood, and the review and ingredient pages are placed at the bottom to deliver product benefits. Since we have storytelling with the main copy of "Moment Remembered by Fragrance", the strong points of the product are emphasized, and at the same time, you can feel the unique scent of each product more deeply. We emphasize the points of the product numbering in each scent as a design element, and express images and text using arches conceived from the elliptical shape of the label, keeping the emotional mood of “have a” consistently.
Client_ HAPPY BATH
Year_2021
Brand Location_ South Koera
Contents Director_ Seungeun Lee Contents Creator_ Yunhee Cho
Art Director_ Bongyup Song Designer_ Eunbi Kim, Soyeon Kim
Year_2021
Brand Location_ South Koera
Contents Director_ Seungeun Lee Contents Creator_ Yunhee Cho
Art Director_ Bongyup Song Designer_ Eunbi Kim, Soyeon Kim
