VIA RAIL
After 18 months of barely moving, we wondered how it would feel for train travellers when they finally get back on board.
It would feel like a relief, like the beginning of a new journey, like moving again.
Back to a life in motion, the passenger's return to mobility is magnified
by what evokes the movement of a train.
Each shot as been photographed as a series of plates that are then married together in post-production. The model was first shot in a series of poses. Then the trail plates were created using a mannequin, dressed in the exact model’s look, attached to a motorized track. The motion blur was then captured in the most technical and artful way, giving us enough physical details to obtain a more unique and authentic feel for the trails.
Client Via Rail | Louis Lévesque, Philippe Normand, Mia Bergman, Alexandra Nasim
Agency Cossette
Executive Creative Director Louis-Philippe Tremblay
Creative Director Gilles Legault
Lead Creative Team Adrien Heron & Ugo Martinez
LEAD Art Director Jessica Fecteau
Art Director Alex Jutras
Vp / lead business Nadja Décarie
Vp / lead business Nadja Décarie
Product Director Nicolas Girault
Product Manager Erica V. Themens
Product Manager Erica V. Themens
Strategist Jean-Claude Kikongi
Producer Alexandrine Perras
English writer Chris Bélanger
Production House Colossale
Executive producers Alex Auray, Kathi Ziolkowski
Photographer Norman Wong
PHoto Assistants Noel Araquel, Mikael Cosmo, Patrick Marcoux
Digital Tech Eric Brazier
Digital Tech Eric Brazier
Producer Andrew Mcgrath
Stylist Skye Kelton
Stylist Assistant Talia Godin
Hair and Makeup Luisa Duran
Hair and Makeup Assistant Andi Clifford
Models Axel, Rita, Afiya, Daniel, Steven, Malentino, Gabi, Allison,
Shkihia, Seth, Shani, Travis & Donna
Hair and Makeup Luisa Duran
Hair and Makeup Assistant Andi Clifford
Models Axel, Rita, Afiya, Daniel, Steven, Malentino, Gabi, Allison,
Shkihia, Seth, Shani, Travis & Donna
Retouchers Sophie Forder, Vahakn Vorperian (Tweak)
