Design a contemporary ‘speciality’ range for the body shop that unites their brand values and nature of products.
Organic natural type- hand rendered type which works across a range of the body shop products, showing the beauty and nature consciousness of the brand.
18-35 year old women
The primary focus should be 18-35 year old women but the work must also appeal to a broader age range of 16-65.
I concentrate on creating a design which focuses on Organic natural type, working with the environment aspect of body shop and self esteem, by creating beautiful, eye catching hand rendered type. Playing on the holistic views the body shop has.
The designs shown on a range of products, each product can have its own type design working with the product image and separating them from the other products. Giving them their own personality but still working as a range of products from the same shop.