Palam Silks is a saree brand that focuses on modern silk sarees with contemporary and never-seen-before designs while other brands focus on classic kanchipurams; ergo, the communication is also of a contemporary, fun and youthful tone.
For Valentine's Day 2020, Palam conducted a campaign inviting saree-drapers to write a love letter/note to sarees, celebrating the love and care one has for silks.
The execution of the love letters on social media was in the form of a scrapbook with entries about how sarees have played a role in the narrator's life.
Along with the online campaign, there was also an offline campaign conducted in stores where a 'Wall of Love' was temporarily set up for customers to write love notes dedicated to sarees.
Artworks for
Creative Agency: Whoa Mama Studios // Marketing & Strategy agency: The Suits
Copywriting: Anna Philip
