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UEFA TVC "WHAT'S YOUR MOVE"
Film
After Effects


TVC & DIGITAL - UEFA/EURO 2020
This film is an illustration of a community. Bringing together all the different personalities which make this sport a passion shared world wide. The passion for a game which is growing fast, which is creative and is moving forward. Each fan, player or spectator, celebrates and expresses themselves with their own moves. We’ll dive into an immersive narration that will showcase them all.
Client: UEFA / Agency: Willie Beamen / Production: Soldats / Direction: Guillaume Allantaz





Adding movement to compositions is key. To achieve my vision for this film, I wanted to work with sharp images, cinematic and real. Using the possibilities new technologies can provide, and deliver good color pattern following the mood of each scene. A mixture of POV, Steadycam and handheld will give us some variations to be able to play on the global rhythm during the whole film.






I wanted to switch smoothly between the scenes and each location, so I worked around transitions that would fit either with a camera movement or with a prop within the scene. We finalized the whole process in post-production to smooth it out.









A good scouting is key for each shot. I love to compare my scouting footage with the actual shots. Sometimes it's very similar, sometimes very different due to production issues, casting, or last minute changes.






/Client: UEFA / Agency: Wille Beamen / Production: Soldats / Director: Guillaume Allantaz
/ DP: Fabio Caldironi / 1st AD: Jonathan Schupak / Producer: Pierre Cazenave / DC: Nicolas Moreau / Tv Prod: Yael Eligoulachvili / DA: Antoine Robin / Line Producer: Cecilia Kotula, Lina Maldonado / Stead: Arthur Douala / Production Coordinator: Charlotte Giral / Production Manager: Quentin Henneguelle / AC: Jonas Gayraud, Clemence Gillard / Grip: George Harnack, Raphael Auger, Tristan Deboise / Machinerie: William Herrero, Darius Vernhes / Set Design: Michael Horchman / Stills Photographer : Nicolas Prado / MakeUp: Ruby Mazuel, Laura Colas / Stylist: Jill Gatteno, Nais Hoarau / Editor: Rémi Muzzupapa, Guillaume Allantaz / Colorist: Gabriel Porier / Freestyler: Sean Garnier, Melody Donchet / Actors: Célia Texier, Luna Deslouis, Victor Lebfevre, Ryane Houdard, Sylvie Filloux, Jawed Tabyi, Tibalt Dautel, Aboubakar Konte, Carl Patisson.

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UEFA TVC "WHAT'S YOUR MOVE"
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Guillaume Allantaz