TOKYO 2020 / Summer Olympic Games
Sports.ru SMM identity
Our own visual language for SMM and editorial materials about Olympics with strong Japanese vibes. It contains templates for regular pictures and special infographics.
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INSPIRATION
#japanism #y3 #yamamoto #neonlights #japanesescript #japanesepattern #japanesepictograms
BASIC GRAPHICS
Sports pictograms: instead of official Olympic icons, we used 42 symbols especially designed in Japanese style.
Pattern: combining traditional Seigaiha pattern and Olympic rings.
Japanese typography: translating some text to Japanese for adding more local features.
Colours, shapes, effects: big circle in center refers to Japanese flag and Olympic medal, black background and outer glow effect refer to Tokyo urban culture.
IN ACTION
Music: youryurei
@madebybelous
madebybelous@gmail.com
