Designing a pure, flat and long-lasting tote bag.
¿Why all the tote bags still looks like a fancy market bag?
¿Why an everyday bag is sometimes placed on the floor?
With this simple questions on mind, we design the Minimal Tote; a square, flat, spacious and adjustable tote bag that's a minimal expression of an everyday bag. All the details are considered for make this bag iconic and long-lasting: the internal spaces, the most recurrent igems inside, the external look, a confortable handle and a long adjustable strap, achieving a real option for can be used everyday in a better way.
Also, this bag can't be placed on the floor. Good bags are always used or properly hanged.