Client: La Knowlton Co.
Project: Illustration / Can Design
La Knowlton Co's can design features a one-of-a-kind comic book style layout that immerses the audience in the playful world of the microbrewery. The father-son business has one simply philosophy: life is rough, beer is smooth. With this mantra in mind, each can tells a story with a lighthearted resolution.
By working with various local artists and illustrators, the brewery showcases a wide array of stylistic representations while always remaining on-brand.
I was invited to create the story and illustrations for their summer staple: the Mexican Lager. This crisp, refreshing corn-based beer was perfect for the introduction of our beloved wrestlers. The brute VS the lanky, the wrestling match seems all but unfair until the David pulls an impossible jump from the ropes to defeat Goliath. At the end of the day, whoever the winner might have been, the beer is cold, and friendships are created.