Inspiration is a furniture store located in Egypt, they combine the elegance and dimensions of classic furniture with functionality of modern furniture producing masterpieces of reception sets, living rooms, bedrooms, dining rooms, lighting, and other home accessories, offering differentiated value & taste of elegance through luxurious hand crafted furniture as well as astonishing chandliers for over 20 years.
They approached me to work on the rebranding since its 20-years logo and they wanted to refresh the brand's identity with a luxurious yet elegant logo, after discussing their requests we started exploring elegant marks that reflects their history of elegance and delicacy.
the logo was redesigned to show delicacy and modernism through a serif typeface that is inspired by Italian writings and signatures as the furniture is mainly Italian in terms of taste, hence we proceeded with the logomark design that is a chandelier/furniture artistically combined.
the logo was redesigned to show delicacy and modernism through a serif typeface that is inspired by Italian writings and signatures as the furniture is mainly Italian in terms of taste, hence we proceeded with the logomark design that is a chandelier/furniture artistically combined.
