Neha Anand's profile

Restaurant Branding & Logo Design

 
The Waterfront is one of the two restaurants 
within The Vintage, Srinagar: A premium hotel overlooking
 the breathtaking Dal Lake, J&K. 
 
 
For the logo, I went for an ornate yet elegant design. 
The idea was to keep it opulent, but simple & easy to recall.
 
 
Since the hotel is Vintage themed, I opted for a classic, evergreen colour palette that complements  the interiors & the decor.
The primary colour, Antique Blue goes well with the name of the restaurant too.
 
 
After studying a few vintage styles & aesthetics, I took inspiration from the following -
 
Baroque Art & Architecture:
The Baroque style used contrast, movement, exuberant detail, deep colour, grandeur, and surprise to achieve a sense of awe. The style began at the start of the 17th century in Rome, Italy.
 
 
 
I loved working on this project mainly because of two reasons, 
the first one being, 
I got to delve deep into the magnificence of Vintage art & architecture;
And the second reason, 
my clients gave me the autonomy & the creative liberty 
to do what I think is best for their brand, which I deeply appreciate. 
 
Restaurant Branding & Logo Design
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Restaurant Branding & Logo Design

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