The Waterfront is one of the two restaurants
within The Vintage, Srinagar: A premium hotel overlooking
the breathtaking Dal Lake, J&K.
For the logo, I went for an ornate yet elegant design.
The idea was to keep it opulent, but simple & easy to recall.
Since the hotel is Vintage themed, I opted for a classic, evergreen colour palette that complements the interiors & the decor.
The primary colour, Antique Blue goes well with the name of the restaurant too.
After studying a few vintage styles & aesthetics, I took inspiration from the following -
Baroque Art & Architecture:
The Baroque style used contrast, movement, exuberant detail, deep colour, grandeur, and surprise to achieve a sense of awe. The style began at the start of the 17th century in Rome, Italy.
I loved working on this project mainly because of two reasons,
the first one being,
I got to delve deep into the magnificence of Vintage art & architecture;
And the second reason,
my clients gave me the autonomy & the creative liberty
to do what I think is best for their brand, which I deeply appreciate.