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Rasa Koffie | Visual Identity

   
RASA KOFFIE
Rasa Koffie is a coffee shop based in Jakarta. Rasa means taste in English. Motivated by the heritage of the location, a modern art deco vibe is used as another historical approach. It is interpreted by the usage of minimalist art deco typeface, dynamic hierarchy and mini marks.

Color combinations also play the part, red is used to portray heritage vibe, dark blue hue will convey reliability aspect of the brand and a hint of gold is use to in keeping the idea of art deco feels. Still motivate by the idea, Peranakan tiles are used and modified to enhance the brand visual.


DISCIPLINES:
Visual Identity, Graphic Design,
Art Direction

YEAR:
2020​​​​​​​
     
          
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Rasa Koffie | Visual Identity
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Rasa Koffie | Visual Identity

Rasa Koffie is a coffee shop based in Jakarta. Rasa means taste in English. Motivate by the heritage of the location, a modern art deco vibe is u Read More

Published: