Andrew Edwards's profile
Idyllwild Arts Virtual Open House Week
A multi-platform campaign used to encourage all current academy audiences to participate in Idyllwild Arts' Virtual Open House Week. Specialized creative accounted for preview cropping on Facebook, Twitter, and the Instagram grid resulting in a campaign that was both visually accessible and algorithm-friendly.
This design was made to adhere to a healthy Instagram ratio of text to image, consume maximum real estate while scrolling on the Instagram Feed, yet look clean and uncluttered on the Idyllwild Arts Instagram page and on the Discover Page.
This compact design was tailored for quick consumption on the Facebook and LinkedIn, with text placement that would minimize preview cropping.
Art discipline specific events of Virtual Open House Week formatted for Instagram and then Twitter.
Idyllwild Arts Virtual Open House Week
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Idyllwild Arts Virtual Open House Week

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