The American Heart Association chose “Turn the Beat Around” as its 2010 national theme.
Following this musical notion, the iconic "45" record provided a catchy visual hook for a local fund raising effort. As an invitation, the record and the surrounding paper sleeve worked perfectly. When closed, the invitation looks like a packaged single record, complete with a die-cut hole showing the faux record label. When open, the right panel reveals the “45,” with details about the event on the left.