Yelow is an upcoming e-commerce company.

We were presented with the challenge of designing a logo and brand Identity that would equip the company to go head to head with other well-established competitors in the 

e-commerce sector.

We happily took on the task.

'Yelow' is an intentionally altered sensational spelling of the word 'yellow.'

We identified that it is vital to leave an imprint of the brand name in the target audience's minds to reduce the probability of any 'misspelling' of the brand name.

To achieve that, we chose to put the wordmark before the logomark (icon), which would help direct the eyes towards the wordmark at a glance. The use of a clean and legible font for the wordmark also helped us achieve that goal.

We crafted a simple shape for the logo mark by incorporating the letter 'Y' into the negative space, such that it resembles a simplified Tulip. The cordial outlook of the wordmark, along with the friendly nature of the logomark, embodies the amicable essence of the brand.