There are many controversies going on among people about the best practices to follow in order to rank on Google and when it comes to keywords and locations, a question always arises that are they still effective? Well, as Google never discloses its ranking factors publicly, there has not been any perfect answer to it. But according to a Jacksonville SEO Company, yes both keywords and location are still important to boost your SEO. While effectively placing keywords can help boost your ranking chances, talking about location, local SEO enhances your chance to rank in the local results. However, they are not the only conducting factors. You should also optimize your website for other SEO factors too, in order to boost the chance of ranking your website higher on the search engines. If you are not an SEO expert, you can approach a professional to help you out.