ROOMIE X COFFEE
Brand Address: ShenZhen
Service Type: Brand VI+IP
所属行业：精品咖啡
品牌地址：深圳·欢乐港湾
服务类型：品牌VI+IP
Industry: Specialty CoffeeBrand Address: ShenZhen
Service Type: Brand VI+IP
BASIC CONCEPTS
基本概念
ROOMIE—室友
在我们看来这个世界就像一个大房子
我们所有人都是共同生活在这个房子里面的室友
所以我们在这个世界上不是相互分离的彼此连接
创立的ROOMIE这个品牌就是尝试着去帮助受众找到这个连接
让这个我们所处的房子更加温馨和谐人与人之间更加有温度
并以此加深与自我的沟通
因为我们才是这个世界的源头
——
基于“房子”的基本概念
设计用了旋转的“R”作为切入点
产生了和概念呼应的“入口”的形式
那ROOMIE就是这个大房子世界的入口
——
同时HOO.DESIGN
也为ROOMIE创作了憨态可掬的”熊先生“IP
让品牌更具有”恶趣味“和感染力
Label ROOMIE—Roommate
In our opinion this world is like a big house
All of us are roommates living together in this house
So we are not separated from each other in this world and connected to each other
The ROOMIE brand was created to try to help the audience find this connection
Let the house we live in is more warm and harmonious, and there is more warmth between people
And deepen the communication with myself
Because we are the source of this world
——
Based on the basic concept of "house"
The design uses a rotating "R" as an entry point
A form of "entrance" that echoes the concept has been produced
ROOMIE is the entrance of this big house world
——
At the same time HOO.DESIGN
Also created the naive "Mr. Xiong" IP for ROOMIE
Make the brand more "evil taste" and appealing
In our opinion this world is like a big house
All of us are roommates living together in this house
So we are not separated from each other in this world and connected to each other
The ROOMIE brand was created to try to help the audience find this connection
Let the house we live in is more warm and harmonious, and there is more warmth between people
And deepen the communication with myself
Because we are the source of this world
——
Based on the basic concept of "house"
The design uses a rotating "R" as an entry point
A form of "entrance" that echoes the concept has been produced
ROOMIE is the entrance of this big house world
——
At the same time HOO.DESIGN
Also created the naive "Mr. Xiong" IP for ROOMIE
Make the brand more "evil taste" and appealing
