Sguardo
- Branding class, MIU. -
2020
Brief: Sguardo is a Branding class project in which we were asked to create a marketing package for a made-up fashion brand.
Target audience: Young women who're seeking beauty and elegance.
Concept: Italy is one of the leading countries in fashion along side with other European countries, since The Italian city of Milan is recognised internationally as one of the world's most important fashion capitals.
Sguardo is the Italian synonym of "gaze", Which in the philosophical and figurative sense, is an individual's (or a group's) awareness and perception of a thing. Perception is the ability to become aware of something through the senses. Women fall for pieces at first sight, We see it then we move towards it to start checking fabrics and patterns. Which explains how the relationship between us and everything starts, through our eyes.
In light of the previous, sguardo was found.
Colors scheme, fonts & the abstract logo were used to embrace the main characteristics of women, the softness and the strength and how both rhymes together.
