Snooze
Project:
Snooze is a young french breakfast brand that creates healthy granolas, mueslis and porridges recipes that are environment friendly : they use bio ingredients, 100% plant based and without pesticide.
For the launch, Snooze collaborated with 4 artists to create illustrated metallic boxes to stock your granolas. Each one is linked to an association, and for each box sold, 1 euro is reversed to the association.
My box is number 2 and my association is Imagine for Margo.
My box is number 2 and my association is Imagine for Margo.
Sketches:
I submitted three different packaging illustrations. The idea was to get more and more abstract but still have the butterfly logo (which is the Imagine For Margo logo).
Final:
At the end, the first draft was selected and the colors were changed for the Imagine For Margo color branding.
You can buy the final product on the Snooze website right here.
Final object:
After a month of production, the packaging was finally released! The crowdfunding was launched and it collected more than 2 727 % of its initial goal. You can find the crowdfunding here: https://fr.ulule.com/petit-dejeuner-snooze/supporters/
Thank you for watching !
You can find more of my work here !
