SAIA. Sociedad Argentina de Inteligencia Artificial
Argentinian Society of Artificial Intelligence
How would an artificial intelligence develop its own visual brand?
This is the ‘intelligent’ visual identity for the Argentinian AI Society.
About
When the emerging Argentine Society of Artificial Intelligence contacted us to think and develop its new visual and strategic identity, we were faced with the dilemma of why we have to think the identity of something that describes itself with the ability to think. And it is precisely on the basis of that postulate that we oriented this project towards the idea that an Artificial Identity defines and designs its own identity.
We proposed the need to create an AI that through recognition algorithms will take unique information from each user or person that will be linked to the brand, and from this information will define a unique identity expression for each case. Taking data such as location, IP, date, and letters of user names, SAIA's AI can intelligently cross variables and define the visual expression of texture and iconography that accompanies the word-mark in each particular communicative situation.
In this way we not only created a dynamic brand for SAIA, but we also gave life to a brand that interacts and defines its identity response in direct communication with the interlocutor. A living brand, a smart brand.
Brand Strategy, Identity, Visual Design __________ 7pm BrandStudio, 2020, Buenos Aires, AR
