EL DESAFÍO

Consorcio buscaba diversificar su portfolio y lanzar una gama de productos de calidad superior. Nos enfrentamos a una marca con historia que goza de un amplio reconocimiento en el mercado y que no tiene miedo a explorar nuevas formas de comunicarse con su shopper..
Desde el principio teníamos claro que la calidad del producto se debía ver reflejada no sólo en el branding sino en toda la experiencia de compra.

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THE CHALLENGE

Consorcio sought to diversify its portfolio and launch a range of superior quality products. We were looking at a brand with a history, one which is widely recognized in the market and which is not afraid to explore new ways of communicating with its shoppers.
From the beginning, we understood that the quality of the product should be reflected not only in the branding but also in the entire shopping experience.
Consorcio
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lacía packaging design

Consorcio

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Published:

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