2021时尚深圳
2021 Fashion Shenzhen
自信闪耀，定义新时尚
2021视觉形象升级是基于时尚深圳展的logo元素演化而来，我们提取了logo中简单的圆、方形、三角等平面几何元素，对以往的平面视觉进行革新，由简单的平面几何造型扩展成造型各异的立体造型，完成从二维到三维的跨越，赋予三维视角的视觉趣味。希望在进行时尚探索的同时，能够以追求创新、不受束缚。
2021 Visual Image Upgrading is inspired by the logo of the “Fashion SZ Show”, borrowing its planimetry elements such as the simple circle, square, and triangle, which are transformed into various three-dimensional shapes. It represents a transcendence from two-dimensional to three-dimensional, adding to it a playful three-dimensional visual perspective. It is hoped that the exploration in fashion can be innovative and free from restrictions.
2021大湾区时尚产业峰会
GBA FASHION SUMMIT 2021
蓝紫色调的海洋层层荡漾开来，波光潋滟，象征着“大湾区”。海面不断交融、流动，如同互相交流、分享的信息，带来了更辽阔的新视野，更丰富的时尚养料，传递更先锋的时尚理念
The rippling sea waves with blue and purple color tones are glistening in different layers, symbolizing the “Greater Bay Area”. The water at the surface of the sea is constantly blending and flowing, as they are exchanging and sharing information, bringing a broader and new vision, richer fashion materials to convey more pioneering fashion concepts.
精选品牌展
PREMIUM LABEL
从空间维度出发，勾勒出抽象、摇曳生姿的裙摆，精良的褶皱工艺体现成衣的高级，融合时下潮流的渐变，为每个独特的你找到专属品牌。
The abstract and swaying skirts are outlined from the spatial dimension, and the sophisticated pleating technique has reflected the premium quality of the ready-to-wear. The nuanced changes of current trends are integrated to find brands that are exclusive for you.
时尚深圳大奖
FASHION SZ AWARDS
以圆为基础造型来塑造奖杯，如同模特袅袅的抽象形态，体现了行业的时尚属性。蓝色的水晶代表了奖项的专业性和权威性。
The award is designed based on the shape of a circle, which is like the abstract contour of a graceful model, reflecting the element of fashion industry. The blue crystal represents the professionalism and authority of the award.
价值产业链
INDUSTRY VALUE CHAIN
用银色的线串联起时尚产业中必不可少的的供应商，如同海上的灯塔，带你精准的找到所需服务。
A silver thread is selected to connect the suppliers who are key to the fashion industry and serve like lighthouses on the sea, precisely directing you to the services you need.
面辅料展
APPAREL FABRICS
AND ACCESSORIES
延续主视觉的视觉系统，使用渐变橙色做为海报背景色。柔软的布料与具有科技感的彩色光泽完美融合，贴合展区属性，打造高端面辅料的展区形象，能迅速赢得观众视线，带来耳目一新的视觉呈现。
It is consistent with the feature of the main visual system, using a gradient orange as the background color of the poster. The soft fabric and the colorful shine with a touch of technology are perfectly integrated to fit the features of the exhibition area and create a high-end image for the fabrics and accessories exhibition area, which can quickly attract the audience’s attention and bring a refreshing visual presentation.
巢
NEST SHOWROOM
以英文字母NEST SHOWROOM环绕成立体的“巢”,用文字表达本身，构建时尚孕育之地，让时尚实现不设限、多维度的创造与突破。尝试鲜艳明亮、年轻活力的粉色玻璃材质，表现打破平凡、引领全新潮流新风向的态度！
The three-dimensional “NEST” is surrounded by English letters of NEST SHOWROOM, using the letters to express the essence and build a cradle of fashion, and enabling fashion to make unlimited, multi-dimensional innovation and breakthrough. Bright, young, and energetic pink glass material is adopted to show the attitude of daring to be outstanding and leading the new trend!
THE RUNWAY 时装周
THE RUNWAY FASHION WEEK
以文字的形式重塑秀场，左右延伸开来，光影与金属材质的碰撞，在秀场轮番上演，极具动感，充分展现时装秀的无限可能、特立独行的傲人姿态，营造全新视觉氛围，带来惊叹的视觉设宴。
The runway is reshaped in the form of words, being extended on both the left and right side with a focus featuring collision of light and shadow and metal materials which are being staged on the runway. The highly dynamic and vigorous form has fully demonstrated the infinite possibilities of the fashion show, the uniquely proud gesture, creating a new visual atmosphere and a fascinating visual feast.
yimu.design
Team：
Zhu Li , Zhou Jing , Yu Jiaming , Gong Weijian , Tan Shuwen , Liang Yihua
