Yarche! is a chain of convenience stores offering everyday products such as deli, basic foodstuffs, and non-food goods. The company is part of KDV GROUP with more than 600 stores in Siberia and Moscow Oblast. In 2019, the company made it to the top-50 fastest-growing Russian companies.

The Yarche! team realized the need to change the existing brand vision, produce a certain unified company’s image and develop a brand book, which would become basic for the brand’s marketing communication both with the audience and with the team, and will reduce the cost of unified image maintenance for the entire chain. We offered a pilot concept — carried out research, shaped a brand platform, created a design system, and prepared a brand book. The brand concept is now being tested in new company’s stores, and some of the solutions have already been applied to the whole chain.

Read the full story of this project on lovemedo website