I was commissioned by Adobe MAX 2021, The Creativity Conference, for creating a logo intervention for the second all virtual event. 

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They decided to celebrate three days of sunrise to sunset programing with an updated light & shadow MAX logo. They made it in six different flavors that correspond with six segments (photography, video & motion, illustration, design, UX & UI, and 3D & AR) which make up Creative Cloud, it is after all the Creativity Conference. To help celebrate our creative community we paired MAX light & shadow logo with self portraits from creatives in their styles, who we engaged with through CoCreate: MAX initiative. So they gathered a lovely variety of portrait styles from almost forty creatives from all around the world. But that's not all: we have also selected six diverse artists to create their expressions of MAX logo. This combined abundance of assets gave us plenty of visuals to promote the conference.  Register today.