Valley by Verdi is a collection of Fairtrade teas that come in a large amount of flavours. For this reason the branding needed to be adaptable to all these different packaging. The logo was created to evoke the clean taste of the organic tea while keeping a friendly and warm feeling. The packaging was designed to be able to adapt to each flavours, by creating a pattern on which colour could be changed to reflect the flavour. As part of the project, a new website was designed to inform consumers about the origin of their tea and the process it's gone through to arrive in their cup.
