There is no art gallery in China represented by character design. That's why I chose a little fir as main element of minimalistic, almost black and white branding. The target audience is youth but it is still an art gallery so I mixed simple shapes with fun and playful elements.
The logotype is displayed both in the Chinese and English versions together, vertically and horizontally, and separately - depending on the language of the materials. I used a box composition which solved the placement problem.
