Lotto - Vaakst Vallende Jackpot

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Since 2017, Lotto's campaigns focus on the main message that Lotto winners like to go 'big' every now and then, but besides that, live regular lives and use their new assets to enrich both their own lives and those of their loved ones. Since 2018, Lotto has hit the Jackpot over twenty times, which means that Lotto Jackpot is officially the most frequently won Jackpot in the Netherlands when compared to other national lotteries.

With the campaign 'de vaakst vallende jackpot in Nederland' (the most frequently won Jackpot in the Netherlands), Lotto emphasizes and utilizes both their core message that in conjunction with the Jackpot reminder through television commercials, social content, and online video bumper ads.

Project Role: Online Editor, MoGraph + Template Designer, Delivery

Agency: Selmore Creative Agency, Amsterdam

Client: Lotto (Nederlandse Loterij)