Auiler Auto Detailing is a one man show, a side hustle. Trevor Auiler cleans and details cars in his local neighbourhood. Knowing Trevor for many years, I knew he was a bit of a car guy himself. The kind of people who care about their car staying in tip top shape are also the kinds of people who buy into the higher end of the auto market.

The logo is based on his Ford Mustang that he treasures, a bit of a risky decision as auto fans can be very loyal to their favourite brands. But nonetheless, he was thrilled to see his car represented in the branding. The hexagon pattern was borrowed from the grill of the car and carried throughout the design.