Fitlab Strong
A strong and bold identity system developed for a fitness gym dedicated to their community, bringing an inclusive atmosphere to the Northern California area.
A Swift and Fluid Monogram
The monogram brand mark symbolizes a swiftness of motion while bringing recognition to the brand’s namesake.
Signage and Corporate Collateral
Fitlab’s goal is to cultivate an atmosphere that inspires people to work out and get stronger together. We created a flexible design system utilizing bold typography to communicate brand messaging and wayfinding throughout.
