The first e-sports event for Claro Dominicana. Gamers could choose between Street Fighter, League of Legends, Fortnite, Clash Royale, Rocket League or F1
and go from players to winners.
The Challenge:
1 and a half months from brief to launch. To come up with a name for the tournament, logo, branding, awards and, of course, the campaign.
We had no rights to use any of the images of the games (besides their logos).
No budget to film.
Speak to the gamers without sounding like an old guy trying to be cool.
We had no rights to use any of the images of the games (besides their logos).
No budget to film.
Speak to the gamers without sounding like an old guy trying to be cool.
The Name: Claro Gaming Warriors
Claro Gaming had to be there for default. But, what about the actual name for the event?
It had to be broad enough to represent all the different games that would be played, but maintain some level of coolness and competitiveness.
We came up with 60 names and chose our favorite 10.
Gathered up all the gamers in the agency and their gamer friends (spoiler alert, there were A LOT) and, through voting and conversations,
Warriors was the chosen one.
The Logo:
Mix a little bit Lol Nexus, Zelda-ish swirls and a lot of Warrior.
The Campaing:
The Results:
+45,000 viewers
+2,000 participants
+120,000 portal visits
The Awards:
The Team:
Brand: Claro Dominicana
Agency: Publicis Dominicana
Creative Team:
Alvaro Noboa
Laura De Jesús Asjana
Joan Bueno, Leandro Lavizzari
Laura De Jesús Asjana
Joan Bueno, Leandro Lavizzari
Design team:
Rosa Engracia Peña, Eliu Bueno, Nelson Baldera
Noel Quiterio, Adam Abreu
José Calderón, Joan Echevarría
Rosa Engracia Peña, Eliu Bueno, Nelson Baldera
Noel Quiterio, Adam Abreu
José Calderón, Joan Echevarría
Account Executives:
Victoria Sánchez
Thalia Sánchez
Producer:
Gabriela Velásquez
Animation: Cesar Delgado
Music: Premium Beat
Thank you!
