Tapp Water is a better way to drink water. It's a Brand that truly believes in innovation as a driver capable of changing our daily consumption habits and so protecting current and future generations. Tapp Water is a water and world activist doing its best to save nature and the planet. They not just sell a low-cost biodegradable water filter to give clean water access to all, but also collaborate with other big sustainable causes and empower all customers to "be the change" creating a huge support network in the communities.
THE CHALLENGE:
To bring together the existing pieces of information from marketing department, users reviews, employees insights and founder's goals from a young startup and redefine a visual communication system that carries the true essence of the company's brand.
In order to optimize the creative work through different departments in Tapp Water, and attending the company's need of their fast growth of expanding to so many new countries, we built a scalable system of visual elements, accessible to all in the company and easy to use. Establishing the basis and putting in common all the values and the brand purpose to all Tapp workers was essential to achieve the understanding from all and transform the employers into true activists of the cause.
The Brand system was applied on the Tapp Water's website, app, packaging, marketing campaign, public events, social media materials and more. For me, it was an enormous pleasure to work with this team hand by hand with marketers, engineers, designers, customer support, business designers and with the CEO.
New website 2020 with a full-screen video showing the Tapp Water lifestyle.
Social media posts strategic thought to represent the product technology, lifestyle, and benefits of buying the Tapp Water filter.
Reusable water bottles to help us with the mission to reduce plastic bottles.
Biodegradable business cards that came with plants seed and organic ink so that you can reuse them to grow a new plant near you.
Tapp Water campaign in Barcelona.
Tapp Water materials for events aimed in sustainable solutions and activist matter.
2020
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