United Colors of Benetton: Brand Extension
Problem:
Create a series of prints to be used in an extension of the existing sartorial activism campaign
introduced by United Colors of Benetton's Blended Future FW20 Collection.
Single-minded proposition:
"There is beauty in lived experiences", meaning that no matter how taboo the topic, self-expression
can be a positive way to grow and show others that their experiences are valid.
can be a positive way to grow and show others that their experiences are valid.
Goals:
- Create a safe outlet for expression
- Shatter conversation barriers
- Appeal to diverse audiences
- Be interesting and unique
Target audience:
- Adults and children of all ages and diverse backgrounds
- Individuals who want to express themselves in a creative way
T-Shirt Billboard Mockup
Creative solution:
Six, or Six United Colors of Benetton is a brand extension which aims to build off of Blended Future by integrating the trauma in which we face daily at home, at work and in our collective experiences.
The intention behind creating a colourful set of simple patterns was so that it would offer a unique means of expression and appeal to an audience of diverse people with different backgrounds, as each of the colours used within the system represents a unique theme or taboo topic of conversation in which various consumers may be able to connect with.
Skateboard Billboard Mockup
