The main message of the commercial is: There is no food that cat's love as much as Friskies.

Cat owners know it, when you sit-down to eat, no matter what you're eating, your cat will come and look at our food like if they're telling you: "I wanna eat whatever you're eating"

The concept: when you tell your cat about Friskies's freshness and flavors, they'll dump whatever they're up to and head to their plate.