The task is to develop several types of 3d characters in the style of taste buds for different types of ice cream "Chistaya liniya" and create an animated part of the video.
The characters should be attractive, original, memorable and embody the feeling of joy from eating ice cream.
The animation part concerning the quality of elaboration and approach should be at the high level of modern movies of the world's leading animation studios.
It’s important the videos turn out to be funny, unexpected and a bit crazy.
The animation part concerning the quality of elaboration and approach should be at the high level of modern movies of the world's leading animation studios.
It’s important the videos turn out to be funny, unexpected and a bit crazy.
We suggested making the characters simple by form, but very charismatic.
Each character will have its own special features in textures, shapes of eyes, lips, mouth, teeth. Someone may have glasses, gadgets, hair. We don’t make hair like real, but it’s about stylized forms that perform the role of hair.
The characters will dance, shout, have fun, flex.
There will be the Ringleaders, who were offered to be highlighted with accessories. The background is in the shape remotely resembling a mouth shape from the inside due to the silhouette, not due to anatomicity.
When the shooting hero flies into the mouth, we get into a new world, the world of sensations and taste. Therefore, I want it to look like a world in which 3 directions are connected. It's like a festival, a concert, a platform for creative battles, a Party of Taste. And everyone expects to get the maximum of taste pleasure.
Each character will have its own special features in textures, shapes of eyes, lips, mouth, teeth. Someone may have glasses, gadgets, hair. We don’t make hair like real, but it’s about stylized forms that perform the role of hair.
The characters will dance, shout, have fun, flex.
There will be the Ringleaders, who were offered to be highlighted with accessories. The background is in the shape remotely resembling a mouth shape from the inside due to the silhouette, not due to anatomicity.
When the shooting hero flies into the mouth, we get into a new world, the world of sensations and taste. Therefore, I want it to look like a world in which 3 directions are connected. It's like a festival, a concert, a platform for creative battles, a Party of Taste. And everyone expects to get the maximum of taste pleasure.
Client: Chistaya Liniya
Agency: Contrapunto
Production: Park Production
Arseny Militsin
Nadya Nazarova
Director: Ilya Lebedev
Synticate.team:
Vlad Tkachuk
Roman Tsukanov
Yaroslav Puninskiy
Inga Aslambekova
Alyona Bryntseva
Kirill Dyakonov
German Emelianov
Kirill Makukha
Pavel Marakov
Ars Sozinov
Konstantin Gromov
Vladislav Riabov
Huestone
Anton Grechko
Sergey Tabakov
Aleksey Mazurenko
Denis Afanasiev
Igor Surin
Nikita Baranov
Oleg Prosvirnin
Viktoria Asaulenko
Mikhail Zheludkov
Baidakov Alexey
Maksim Mikhaylov
Agency: Contrapunto
Production: Park Production
Arseny Militsin
Nadya Nazarova
Director: Ilya Lebedev
Synticate.team:
Vlad Tkachuk
Roman Tsukanov
Yaroslav Puninskiy
Inga Aslambekova
Alyona Bryntseva
Kirill Dyakonov
German Emelianov
Kirill Makukha
Pavel Marakov
Ars Sozinov
Konstantin Gromov
Vladislav Riabov
Huestone
Anton Grechko
Sergey Tabakov
Aleksey Mazurenko
Denis Afanasiev
Igor Surin
Nikita Baranov
Oleg Prosvirnin
Viktoria Asaulenko
Mikhail Zheludkov
Baidakov Alexey
Maksim Mikhaylov
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