OAKAO Not Just a Dress / Brand Identity
Project's concept for an elegant women's clothing brand, based in Italy. The project's goal is to create a modern and elegant clothing brand, the visual identity is meant to transcend tradition and modernity. Logo design is born from the fusion of the letter O and the lotus flower, giving as a result an elegant wordmark, contrasting with the simple yet modern typography.
The repeating pattern is meant to facilitate brand assets such as packaging and stationary design. The colour palette's aim is to suggest a sense of harmony with its background and imagery. The brand identity's overall look wants to appear professional and appealing to modern women.
