Vietnam's magical Mid-autumn Festival
Illustration for Mooncake Dam Vinh Hung
Client: Mr.Dam
Illustrator: NhuChan
Published in September 2021
Every Vietnamese child dreams about an amazing Tết Trung Thu with his or her own brightly lit lantern and a belly full of mooncakes.
Tết Trung Thu or Mid-autumn Festival, is also known in Vietnam as the “Children’s Festival”.
If Lunar New Year is a long holiday which helps members in the family gather after an entire year far away from home, Mid-Autumn Festival is a short union that keeps close-knit relationship amongst members in the family. It is also said that the roundest and brightest Full Moon in the year on this day stands for the completion as well as family assemblies. People will gather,
enjoy the feast, cheerfully share about their own lives and admire the bright moonlight together.
The cakebox packaging
The final design on the cakebox.
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