Olmec was an assignment for a packaging design workshop. It was a 2 weeks long, where we were given a problem statement and had to work on our designs individually. I love this project because it was my first visual communication class and the outcome was better than expected.

To position Olmec as a luxurious chocolate brand that represents indulgence and elegance in the urban Indian market. The target audience is between 35-54 age, who love luxury experiences and are willing to try new combinations and unique ingredients to provide them with a sense of adventure and indulgence. It is a Limited edition Celebrity Chocolatier. It is a high-priced luxury product that must appeal on many sensory levels- Visually, Tactilely, and Emotionally. It should feel expensive and look exclusive.

Luxury chocolate                Mature audience 
Olmec civilisation               Ancient civilisation 

Earthy colour                     Quirky design
Adventure                          Personalised feel