Anh Trieu's profile

RORA Milktea | Identity

RORA Milktea is a neighborhood milk tea shop in Da Nang, Vietnam. The shop specializes in serving teas and milk teas with their special recipe. 

To make a prominent brand in the milk tea industry. We've created an easily recognizable logo, the leaf detailing representing the brand's spearhead. Soft pastel colors and rounded elements were introduced into the brand’s visual language—embracing its friendly and inviting personality







Rora is a youthful and friendly milk tea shop, suitable for customers who are mainly of school age (high school students, university students...).

Taking customer experience as the center, brand personality is expressed through the following 3 factors: youthful, friendly, natural.​​​​​​​



The use of pastel tones brings a sense of friendliness and openness to the brand.



RORA Milktea | Identity
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RORA Milktea | Identity

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