This project is a trend book that I created alongside 3 other classmates during my master course in fashion collection & marketing in Istituto Marangoni, Florence, Italy. The project was in collaboration with a well known trend forecasting company called Elementi Moda. We had to research and interpret the trends we oversee for 2023. This is the first part of the book with the first two trends focusing on loungewear and travelling in the city. With initial research about the world around us, to discovering colours, materials and styles which would be introduced.
2020 made us speed up a lot of processes. It made us stop, pause from our busy lives and reanalyse how we actually live. The result was as devastating as it was filled with opportunities. Now we move in a more technological world where health and safety are the utmost priority. As we see that the world could never go back to what it was, we found new sustainable practices, technologically advanced techniques of production which not only help create better products for the environment but also acknowledge the entire life span of the product.
In 2023, we focus on the aspects of sustainability, circular economy but also how technology will take a creative approach to help us keep safe and function more effectively.
