关茶茶立方是一款立方体造型的月饼。
它有别于中国传统中秋节的圆形月饼，给人以现代简约的全新感受。包装整体以方形为基础模块展开设计，“方形”贯穿始终，从包装结构、画面图形乃至刀叉造型，以此强化产品的独特魅力。盒面图形采用矛盾空间的手法，把中秋的各种符号融入其中，寓意穿越时空的思念与团聚。
Matchall Cubes are mooncakes in a cube shape.
Differentiated from the round traditional Chinese mooncakes, Matchall Cubes are refreshingly modern and minimalist. “Squares” becomes the building blocks of product design. The presence of the square element in the packaging, patterns and cutlery consolidate the product’s image. Contradictory space and symbols of the Mid-Autumn festival are used in packaging design, meaning that the longing for loved ones and reunion could overcome time and space.
-
Art Director: Zhu Chao
Designer: Zhu Chao, Zhao Yuelin, Pan Yuchen
Illustrator: Zhao Yuelin, Pan Yuchen
photography: Yu bin
