Josephine Rais's profileNEW MOTIVE's profileAfter It Moves®'s profileShapes & Shaders's profile+2

NEVER SETTLE – FREELETICS AD 2021

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Illustrator
Illustration
A sportive man doing a squat. Holds a kettle ball in his hands.

NEVER SETTLE – FREELETCIS AD 2021 

Freeletics commissioned me to create a series of illustrations for their new advertisement, which was created in collaboration with the animation studio New Motive. The illustrations describe the process of an exercise the athlete performs. My task was to develop a character and come up with strong, expressive poses, as well as implementing the Freeletics color palette. My goal was to create a diverse, dynamic athlete who, due to his extreme proportions, includes several body types and still represents the athletic brand. The animation studio New Motive was responsible for the storyboard and the animations. A special thanks to Artbox Amsterdam and The Different Folk.




2D Advertising animation bold Character Character design colorful Digital Art digital illustration ILLUSTRATION





2D Advertising animation bold Character Character design colorful Digital Art digital illustration ILLUSTRATION
storyboard

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process

2D Advertising animation bold Character Character design colorful Digital Art digital illustration ILLUSTRATION
2D Advertising animation bold Character Character design colorful Digital Art digital illustration ILLUSTRATION
final sketches


color sketches


2D Advertising animation bold Character Character design colorful Digital Art digital illustration ILLUSTRATION
2D Advertising animation bold Character Character design colorful Digital Art digital illustration ILLUSTRATION
2D Advertising animation bold Character Character design colorful Digital Art digital illustration ILLUSTRATION
2D Advertising animation bold Character Character design colorful Digital Art digital illustration ILLUSTRATION



THANK YOU!
2D Advertising animation bold Character Character design colorful Digital Art digital illustration ILLUSTRATION
NEVER SETTLE – FREELETICS AD 2021
Published:
Josephine Rais's profileNEW MOTIVE's profileAfter It Moves®'s profileShapes & Shaders's profile+2
Multiple Owners

Owners

Josephine Rais's profile
Berlin, Germany
NEW MOTIVE's profile
Amsterdam, Netherlands
After It Moves®'s profile
Amsterdam, Netherlands
Shapes & Shaders's profile
Amsterdam, Netherlands

Credits

The Different Folk's profile

Project Made For

user's profile
Illustrators of Germany

NEVER SETTLE – FREELETICS AD 2021

Freeletics commissioned me to create a series of illustrations for their new advertisement, which was created in collaboration with the animation Read More

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