about magnolia
magnolia is a fictional brand planning and designing weddings in The Netherlands

challenge
Creating a visual identity that can be seamlessly adopted on the website and social media
Adjectives: intimate, romantic and with a wink

solution
The cool colors in combination with the warm beige sets a romantic hotel chique sphere. Both the content on the website and social media are thought out to win the hearts of the visitors with catchy (or cliche) phrases. The figurative mark is subtle, while the word mark is more strong because of the thick lines in this serif font. All together, this design is a romantic and intimate set which can be adopted on not only online, but also other brand assets.

Design: Iván Gemin, creative and owner at studio.sgnfcnt
Illustration: Roots and Branches from The Noun Project

Creative Direction, Strategy, Design and Website

magnolia
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Owner

magnolia

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