Branding concept of WOW Food
Each nation has its own culture of food consumption. Ukraine is used to cooking a lot. But the pace of life is accelerating - and now fast food offers a variety of alternatives. WOW Food decided to spread the culture of healthy snacks with instant porridge.
In the concept of WOW Food - the joy of nutritious food that does not cause pangs of conscience, and 9 different flavors for everyone. Instant porridge is becoming a useful alternative to hot dogs and burgers. This is a whole culture of consuming a natural product, after which you say "wow".
We needed to earn the trust of customers and talk about the benefits of the product. We have created a bright and stylish package that invites you to have a snack right now. In design, this was conveyed by the idea of "You see a spoon - take and eat." Our designers have depicted on the package the advantages of a natural finished product: the absence of GMOs, dyes and flavor enhancers, as well as cooking in 5 minutes. For the color code, we chose trendy shades of bright colors, which associatively resonates with the taste of the product and highlight the offer on the shelf.
In the concept of WOW Food - the joy of nutritious food that does not cause pangs of conscience, and 9 different flavors for everyone. Instant porridge is becoming a useful alternative to hot dogs and burgers. This is a whole culture of consuming a natural product, after which you say "wow".
We needed to earn the trust of customers and talk about the benefits of the product. We have created a bright and stylish package that invites you to have a snack right now. In design, this was conveyed by the idea of "You see a spoon - take and eat." Our designers have depicted on the package the advantages of a natural finished product: the absence of GMOs, dyes and flavor enhancers, as well as cooking in 5 minutes. For the color code, we chose trendy shades of bright colors, which associatively resonates with the taste of the product and highlight the offer on the shelf.
